The economy is in transition. We must open our eyes.

We are not having an economic downturn or a recession. Put quite simply, the 19th century economy is finished and we haven't yet noticed.

Today the city of Detroit announced that it is bankrupt. Detroit had a lot of huge 19th century industries that have recently disappeared. Now there is a lot to its story over many years and there is also a lot of exciting new economic development happening in Detroit. But the comment that pricked my attention appeared on Richard Florida's on twitter feed via a David Frum: "Right question about Detroit: not what happened to old jobs, but why did it fail to create new?"

I think Einstein new the answer to that question: "you cannot solve a problem using the mindset that created it."

In Australia we have largely ridden out the global financial downturn because of a massive stroke of lucky timing - the Chinese boom. The rest of our economy is just as stressed as everywhere else.  And now that the resources boom is over and global market doesn't want our coal anymore, will we head down the same track as Detroit? Or will we invest in the new economy that is bursting to get out?

The interesting thing about the new economy is that it is largely good for people and the planet as well.  Don't worry about the word sustainability. Economic progress is going that way anyway if we just open our eyes and let it emerge. 

I'll give you three examples: 

Ford recently announced that they were shutting down operations in Australia, despite hundreds of millions of dollars in tax payer handouts. Woe! cried the media. Our 19th century car industry should be helped out! What about the workers! Well excuse me for raising my hand and saying the unthinkable, but the age of the large personal car is over. We just haven't opened our eyes and seen it yet. And what if we did? Well Ford stopped making the small cars that people want a long time ago, Gen Y don't even want a car, European cities are charging them to enter and peak car use in fifteen major cities around the world was 2004. Car sharing and carpooling are exploding in popularity around the world as the web creates new trustworthy social networks in the sharing economy. Rapid public transport systems are replacing freeways the world over, walkability and cycling have been found to boost local economies and reduce health budgets. The transport economy is in transition. So it is laughable that in Victoria Australia, our government, which hasn't invested properly in any of these new economy growth areas, wants to build new freeways and refuses to release their non existent business case for it.  If they would just open their eyes they would see that there isn't one. Personal cars are finished as our main form of transportation. Ask  Copenhagen, Guangzhou and Korea.  All of these new economic opportunities also happen to be good for our health, our planet, tourism, urban design and the liveability of our cities.  

Our energy sector has fared no better. In Victoria we have basically banned wind energy (which is growing exponentially worldwide) wherever the wind blows and whenever a person within two kilometres doesn't like it. Hundreds of millions of dollars in twenty-first century investment has gone elsewhere whilst our government attempts unsuccessfully to sell our 19th century brown coal to a world hurriedly creating carbon constrained economies. We must open our eyes. The exponentially growing solar industry has been hit with government subsidy roller coaster ride contempt. Imagine trying to set up a business in that environment ... they are lucky that 10% of Australian homes wanted to put them up in a ten year period.  Politicians typecast solar as the playthings of rich inner city folk, when rural low income homes have been the people installing them.  And then there is energy efficiency. A recent report found that Australia’s poor energy efficiency investment will cost $26 billion in GDP by 2030.  Our energy companies have been privatised and have spent billions gold plating our 19th century power grid based on burning coal in Gippsland, when economic growth and energy employment now lies in smart, networked, distributed renewable energy infrastructure. If we opened our eyes and looked we would see that our future prosperity in energy is also good for our local economies, our health and the planet.

Then there is our forests. Why would we cut down our Victorian forests at a loss? They clean and store our water, saving billions of dollars in treatment costs, they clean the air, they stabilise the soil, they provide habitat for our faunal emblem the critically endangered Lead Beaters Possum, they are a potential ecotourism dream an hour from Melbourne and they pull and store huge amounts of carbon from the atmosphere. Our government is cutting them down at a loss to make pulp to preserve this antiquated 19th century industry. If we opened our eyes we would understand their economic value to our state, let alone the ecological and aesthetic value.  In Tasmania, why would we try to build a pulp mill when no one wants one? International investors fled the project because the economics and the ethics did not and could not ever add up.  The government was still trying to flog the thing when it was a business basket case. And why? Because it could not see beyond the 19th century economy. They did not open their eyes.

When Tony Abbott says "We need to cut green tape" what he means is: I want to prop up the old economy. Well the old economy is struggling to survive because it's product is unsaleable, because it is being disrupted, because it is being outperformed and because it cannot afford to pay for its pollution costs.  If we opened our eyes we would see a great deal of a different kind of economic growth. A kind that respects people, place and planet.

So my final question is this: Do you really support economic progress or are you impeding it on ideological grounds? 

My vision for a future Prosperous Bendigo

Developed for the inaugural "Outside the Square" event in Bendigo. The video of the talk can be found here.

Welcome to Bendigo, March 27 2036.  My name  is Ian McBurney. I'm 58 and just became a grandfather. 

My son Tadhg has a screaming baby and doesn't know what to do with it and I have schadenfreude and I can't help him anyway because I've forgotten what it's like. 

I'm on cloud nine. The Australian cricket team finally made 200 in an innings yesterday, Carlton football club has folded, Karen Corr has been the mayor for twenty years and I finally have a hover board. 

So here is a day in my life. 

I woke up, got out of bed and gave my aging wife Claire a big kiss. 

I head out the front door and recycle a bottle. I laugh as I remember having a red bin. Nothing is designed for landfill anymore. Just like in nature, everything is designed for reuse and recycling. The Eaglehawk recovery shop employs hundreds to make inputs for industry. 

I walk to work. On the way I pass three local cafes, two parks, chat to five neighbours. I'm passed by hundreds of bikes and plenty of shared electric vehicles that I don't have to cross paths with. 

Remember owning cars? They sat there for 23 hours unused and we paid $10k for the privilege. I'm a member of Bendigo Carshare, Bendigo Carpool and a Bendigo person to person car sharing network. I now use a car twice a week and I don't judge my value by my car brand, but by how little I need it. 

As I walk I marvel at the lack of noise and bad smells as the web based goods hub at Marong now transfers goods in and around the town outside peak travel times in electric trucks and during peak times on scooters and bikes.  In real time.

There are veggies in front gardens, seats in nature strips where I can have a rest and the native gardens and wildlife corridors are gorgeous. We have really done well at bringing the bush that we love back into the city that we love.

As I walk there are children playing and I remember the first Child Friendly City plan when the city was dangerous for kids and made them car bound and increased obesity. 

As I walk I can't help noticing the glint off the north facing roofs as every house has replaced tiles and tin with a roof structure that collects solar energy. Sports clubs, council buildings, businesses and community halls are now part of the locally owned virtual solar power station. The rest of our power comes from the huge solar thermal plant up north and the three community owned wind farms in the surrounding small towns. 

I walk past three energy efficiency vans heading to businesses and houses. We have cut energy use by a third and created jobs in the process. 

I arrive at work at 10am. We all realized one day that we were working ridiculous hours doing meaningless work just to buy shiny stuff that then made us unhappy until we threw it in the bin. We now have more jobs for more people in more meaningful work. 

Thankfully the economic craziness of celebrity billionaires like Clive Palmer sank with titanic 2. Gina was on board, along with the Institute for Public Affairs and bank execs with bonuses over 30 million.  We had a bad case of Affluenza there for a while but we worked hard and we got over it. 

The sharing economy is thriving. Why own disposable stuff when we can share quality? My online reputation now matters big time. Without it life would cost a fortune. I share tools, food, shed space and my house on airbnb. 

Our economy and our environment and our society now thrive together. We grow local jobs, community, health and a diversity of ideas. 

Our manufacturing sector is remaking local things and exporting biomimetic products to the world. Bendigo Pottery is making self assembling ceramics at room temperature after learning from mother of pearl and Jimmy Possum is growing tables (water only once a week!) and our many small entrepreneurial businesses are collaborating and growing together in coworking hubs.

Our open spaces, lack of cars, seasonal food system and depth of community connections made much of our 2014 hospital redevelopment unnecessary. Half the building is now set aside for preventative health. 

Our environment is in recovery. We lost a lot and we will pay for it for centuries with extreme weather and impoverished ecosystems that struggle to provide clean air, water and soil.  We lost a lot but we didn't lose it all. 

Our economy is now designed around natures operating system:

Local and connected

Evolves to survive

Adapts to changes

Resource and energy effective

Life friendly. 

Integrates development with growth: self organising and bottom up. 

After work I catch the bus home. I have a conversation with a neighbour and we organise a BBQ. 

And then I'm at home. I love my home. My home creates excess renewable energy, collects, treats and celebrates its own water flows, has eliminated the concept of waste creates habitat for local native plants and animals, produces fruit and vegetables, celebrates natural light and air flows, releases oxygen, sequesters carbon and gains insulation from the living roof.  It's my favourite place. 

As I jump into my PJs I think about the effort we made to create our new city and economy. It was an amazing open ended, collaborative, ideas and action generating human movement. 

We realized that incrementalism was for losers. 

that top down was so 1850s, 

that change was everybodies job 

and that if enough of us WERE the Joneses the city would thrive and jump on board. 

And we realized that John Cage was right when he wondered why people were frightened of new ideas when we're scared stiff of the old ones. 

In 1890 the Bendigo gaslight board discussed electricity and their minutes record a hearty discussion about risk. They determined that electric lights would only ever be valuable for lighting large spaces like parks. 

In 1890 Lord Byron stated that heavier than air flying machines were impossible. 

In 1950 the IBM CEO said we would only ever have a global market for six computers. 

It makes me imagine the Easter Island Progress Association and their slogan "more statues = more growth"

Lets not be on the wrong side of history. 

Info? Tech? Meh! It's all about people.

I realised a while back that we have the technology (solar thermal, electric cars, LED bulbs, bike paths) and the information (google sustainability!) to create a sustainability led economy, society and organisation. What we do not have are the skills to enable a culture of change.  The brochure, the lecture, campaign and the technology only tack on trap (like whacking a tank on the side of an unsustainable building) have had their day. We need to understand people and change. Community development theory, the latest neuroscience and education principles are the key. All else follows. 

If those passionate about our planet and creating a sustainability led economy really cared, they would spend time understanding how to enable, inspire and teach others. As David Orr said once, we need to make this a party that everyone wants to come to.  

People skills seem like they are innate in some people and not in others. But they are skills that can be learnt, like we learn a musical instrument or a new computer game.  

What if the Mayans were right?

Ok, so the dooms dayers were obviously wrong. I didn't see fireballs, just fireworks and unless this is a dream I'm still alive and the world is still here. The Mayan calendar was  wrong.  

But what if they weren't talking about the end of the world but the end of an era? What if 2012 turns out to be a new dawn? Let's entertain that idea for a minute.  

Economic growth at the expense of society and the earth's natural systems pretty much died by 2012. That old economy made the super rich sickeningly rich and cut everyone else's unemployment benefits. It sold democracy and the media to the highest bidder, made us obese, turned sport into a business, fed off our insecurities, increased rates of depression, cancer  and attention deficit disorder.  It replaced community with cars, urban sprawl and reality TV. In short the old economy attempted to make the smartest animal in history into a stupid, unhappy and obese consumer of shiny disposable stuff (present company excepted of course).  It also trashed the climate, increasing floods, bushfires, extreme temperatures, raising sea levels and melting ice caps. It wrecked the air in China, where all out disposable stuff is made. It stopped a third of our major rivers flowing to the sea. It put mountains of plastic in every ocean. It took the fish from the sea and resulted in one third of all other species of life being listed as threatened.    

So the question is, does anyone still believe that the GFC was a one off recession?  

What if it turns out that 2012 (ish) was the dawn of a new economy? One that enables us to grow all that matters? Like meaningfully lived lives of fulfilled potential. Like regenerating natural systems. 

The new economy is on the cusp. Renewable energy, whole foods, local foods, biomimicry, ecologically sustainable design, the slow movement, energy efficiency, the sharing economy, electric cars (and many more) are all positive economic growth stories that grow our health, our economy, lessen our impact and make our cities and homes more liveable.

If we want more of this new economy we need to get involved in change making, to spend our money (including super) like people and the planet matter, to slow down a bit and to call the old economy and all its manifestations for what it is. A tired, broken mess.  Let's not buy into it anymore.

Wonderland Window 1980 - 2020

The Real Word: Half the arctic sea ice melts, one third of species listed as threatened, the climate heading for six degrees of warming, plastic spread through every ocean and 99% of everything in the economy in a landfill within six weeks.

Wonderland: The media is obsessed with topless Kate Middleton, politics debates whether gay marriage could lead to bestiality and the people are doing jobs they hate so that meaning can be derived buying the latest shiny disposable stuff, bigger houses and international travel. 

I think 1980 to 2020 will come to be known as the Wonderland Window. A time when we partied on with wilful ignorance and deep unhappiness while it was chillingly clear that our lifestyles of excess were on a crash course with the operating system of our planet. 

How can two such worlds exist at the same time? I think it's a combination of two things. One is industry funded politics, media, universities, think tanks, sport and culture. It is estimated that the oil/coal industry for example has spent 100 million in the last decade to create the appearance of doubt about climate change.The second factor is that we have replaced community with consumption. We used to derive meaning from community, family, song, togetherness, connection to country. We have lost this and in it's place we madly attempt to define our self worth and success through our ability to spend big at the shopping centre. Advertising cuts us deep. We compare ourselves to vacuous celebrities who are famous for being famous.  

When someone in the Wonderland Window mentions climate change everyone averts their eyes and feels uncomfortable and then puts up the blockers yelling: "Stop it you party pooper! Let's go shopping!" Politics and the media can keep spinning the lies because we want so much to believe them. 

It's tough to turn this around. It requires a deep understanding of culture change and the human brain. Of education and of community development. And as it is cultural it requires a lot of conversations and value sharing. 

And we all know that everyone in Wonderland has to come home eventually. What about you?

Biomimicry: Most of the answers will come from nature. We just need to tune in.

Biomimicry is a new science. It is the study of nature's 3.8 billion years of design perfection: many of the answers we need as we create a sustainable future are already in nature.  We have learned so little of what nature has to teach. The wheel is present in the propelling mechanism of ancient bacteria. Every single leaf on every single tree creates energy from the sun at 95% efficiency: we can do up to 30%.  Mother of pearl (50 times stronger than our kiln fired ceramics) self assembles in the ocean.  Throuh biomimicry, a Japanese train engine has been designed in shape like the Kingfisher beak, to travel with greater efficiency through the underground system   Nothing sticks to a lotus leaf: we have now created a paint with the same characteristic. Biomimicry is an exciting science and will hopefully lead to a newfound respect for nature, beyond the aesthetic, emotional, awe inspiring, health, service and other reasons that nature is so important.

Reconnecting with the natural world is crucial to the creation of an ecologically sustainable human society

Obesity. Television. Computer games. Human constructed city environments.  Buildings with no natural light or air flow. Cars. Food ready made, processed and wrapped in polystyrene. Increasing mental illness, asthma, cancer and other health conditions.  Increasing poverty, homelessness and less full time employment.  A “Gross Domestic Product” that shows our economic wealth rising every year and a “Genuine Progress Indicator” that shows our happiness and wellbeing dropping every year.  Local and global ecological systems showing serious signs of collapse.  Our children are growing up into this world, which is also a world which thinks that nature bites, hurts, is wet, is cold, stings and is ‘unsafe’. 

There is now a defined health condition in our young people called “Nature Deficit Disorder” which describes how children are spending less time outdoors, resulting in a wide range of behavioral problems. Indeed, many young people with Attention Deficit Disorder lose the symptoms when in nature. The father of “Biodiversity” E.O Wilson coined the term “Biophilia,” which describes our innate desire to be near and our love of, nature after millions of years of evolution IN nature.  And we are in nature.  Dr Suzuki says that as human beings we are created out of the elements of the earth ...

"There is no environment 'out there' and we are 'over here' needing to manage our relationship with the environment ," he said.  "We are in the environment. We take a breath of air and some of that air stays in us. We are the environment. We cannot draw a line that marks where the air ends and I begin. There is no line. The air is stuck to us and circulating through our bodies. We are air. It is a part of us and it is in us. Air is not a vacuum or empty space but a physical substance. We are embedded in a matrix of air and if you are air and I am air then I am you, we are a part of this single layer that encompasses the planet. We are embedded in that air with the trees, the birds, the worms and the snakes, which are all a part of that web of living things held together by the atmosphere or the air. Every breath we take has millions of atoms that were once in the bodies of Joan of Arc and Jesus Christ. Every breath you take has millions of atoms that were in the bodies of dinosaurs 65 million years ago. Every breath you take will suffuse life forms as far as we can see into the future. So air, surely, deserves to be seen as a sacred substance.  We are air. Everything we do to air, we do to ourselves. Every one of us is at least 60% water by weight, we’re just a big blob of water with enough organic thickener added to keep from dribbling away on the floor.  When you take a drink of water you think it is London water.  But in reality the hydrological cycle cartwheels water around the planet and any drink you take, wherever you are, has [some] molecules from every ocean on the planet, the canopy of the Amazon, the steppes of Russia. We are water. Whatever we do to water we do to ourselves. We are the earth because every bit of our food was once alive. In North America over 95% of our food is grown on the land. We are the earth through the food that we consume. We are the earth, and whatever we do to it we do to ourselves. And we are fire because every bit of the energy in our bodies that we need to grow, move or reproduce is sunlight. Sunlight is captured by plants through photosynthesis and we then acquire it by eating the plants or the animals that eat the plants. When we burn that energy we release the sun’s energy back into ourselves. We are created by the four sacred elements, earth, air, fire and water and that is the way that we should frame our approach to ‘environmental problems’.”


We must reconnect. Humble ourselves a bit and realise that we are a part of some pretty amazing interdependant and interconnected and finite natural systems.  Reconnect personally: sit under a tree or by the river a bit. Take our kids to the bush and wonder at it. Let them jump in the muddy puddles and climb on the rocks. Reconnect professionally: we must relearn how to live on this planet using natures operating systems.  This means designing our products, services and way of life around reality (see Biomimicry above).

Environmental education is defined as being “About” the Environment, “For” the environment and “In” the environment.  The “In” may be the most important driver for change. We can be given a million pages of ‘sustainable living tips,’ hear constantly about global ecological breakdown, be bored or agitated by government policy wrangling, but unless we are in the natural world and feeling, engaging, valuing, wondering and imagining – we may not act. 

 "If we all grew our own vegetables I reckon we would not have our major environmental problems as we would all have our hands in the soil and be connected to the seasons and the natural rhythms of life.”

- Peter Cundell, Gardening Australia

Let's drop the 'greenie' tag already

We are all on the path to ecological sustainability. Everyone in every home, workplace, school and community simply must make ecological sustainability a major part of their life.  The opposite is unthinkable.  We each make hundreds of decisions every day that have an impact on water, waste, energy and biodiversity through our food, our homes, our transport, our purchasing and our work.  The days of the token, extra environmental project or person are gone.  It is about survival. It is about the business bottom line. It is core to success. CEOs in suits, mums and dads, truck drivers, students, grandparents, yuppie couples and milk bar managers must pull out all stops to create a sustainable future. So let's get over the old adversarial 'greenie' label and just get on with it.  Next time someone at your workplace tries to raise an ecological sustainability idea – let's not label and marginalise: promote them!

Ecological sustainability education: wisdom v's information

The 'Community Based Social Marketing' mob from Canada have studied the behaviour change impact of 'informational brochures' delivered to a community. Guess what, there is no behaviour change. Zero. As John Cleese once said, 'nothing, not a sausage.' The same goes for the "Sage on Stage" lecture: we retain 5% of what we hear.  Frank Ryan, (founder and principal of Vox Bandicoot and creator of the best community environmental education program in the world, Sustainability Street: buy the Sustainability Street book online, free for communities and students and too cheap for others!) says, "today's information is tomorrow's fish and chip wrapper."  What we need is human scale "Guide Beside" education that inspires, engages, empowers, motivates, excites and captures the heart. Education focussed on people and where they are at. That is built upon relationships, respect and values.  That is participatory, collaborative, open ended and enables everyone to be a teacher and a learner.  Frank Ryan also says that we need experts "on Tap, not on Top"! And last, but not least - it must be fun. Brochures, lectures or adverts in the paper have to try very hard to be fun! Yes, it is more expensive. Yes, it has greater risk. Yes, it requires a solid understanding of education, of communication, of presentation skills and of people. And yes, the result is powerful.

On hope ...

Let me say this. We have a wonderful opportunity to recreate the way we live on this earth in the next twenty years - starting now. The science is clear - we must eliminate waste and pollution. The writing is on the wall. It requires thoughtful and fast change from global protocols to playgroups to the individual.  The opposite of an ecologically sustainable future is unthinkable. The challenges in creating an ecologically sustainable future are clear and huge. 

And what is that future? Imagine your home or workplace creates excess renewable energy, collects,  treats and celebrates its own water flows, has eliminated the concept of waste and now produces inputs for upcycling into industry or the soil, creates habitat for local native plants and animals, celebrates natural light and air flows, releases oxygen, sequesters carbon and gains insulation from the grass roof.  Walking, cycling and hydrogen fuelled public transport are the main forms of transport as our local places are designed for people and connection. The buildings and the people in and around them are completely connected to local place and culture. Goods and services come from an effective and inspired local economy that is about growth - growth of what is good - human and ecological health, connection, diversity and delight. This entire vision is possible now and all elements are happening this minute somewhere across the world.  What dont we like about this? Let's just do it. As Jane Goodall says, there are reasons for hope: we are very clever. There are now more than a million community groups working on solutions; nature is resilient and, her greatest reason for hope, the indomitable human heart.

Speaker - Spirituality in the Pub

November 2, 2011 - This talk one was a bit out of the ordinary! My grade 3 and 6 teacher at my catholic primary school, my year 12 religion teacher, my godfather uncle and auntie and mum and dad were in the crowd to hear my thoughts on the links between sustainability and spirituality. I was asked to put some notes together on what I said. I don't use notes, so this is what I remember about what I said, in shorthand, for what it's worth, here it is for the whole world to see ...
 

1. We are the earth

The Earth in Space Pic: The most published picture. All we can see is air, water and soil. That’s all life needs to survive. Life is interdependent and interconnected.  Let's redefine what life is ...
Air: The atoms from one breath today spread around the globe so that a breath taken in one years time contains atoms from that breath the year before. Take a deep breath and hold it in. We just breathed atoms from the breath of every human being who has ever lived. Breathe out - atoms from that breath with be breathed by every human being who is yet to live.  The surface area of our lungs is the size of a tennis court.  There is no one point where we can say the air ends and our bodies begin. We are air. (David Suzuki on Harlow Shapley's air maths)
Water: Our bodies are 70% water by weight. That water is the same water that has cycled the earth for millennia. 
Soil: The structure of each of every cell in our bodies comes from the food that we eat, which comes from the soil. We are what we eat!
Sun: Our bodily energy comes from the sun through our food.
Life: Paul Hawken says that the human body is made up of 1 quadrillion cells, 90% of which are bacteria, microorganisms and fungi. So 90% of what makes us human is not human. Our bodies are a community of living organisms. Every second 1 septillion cellular events are taking place in our bodies - that is a number greater than the total number of planets, stars and asteroids in the known universe - in our bodies, in this instant - that is what life is.
Can you feel that?
Who is in charge?
(For more on "we are the earth" see David Suzuki's Legacy project, including movie and incredible book)
 

2. Being There
We shared a story of personal connection in nature to remind ourselves of why we go to the river, the ocean, the forest and the beach on our holidays.  This is a brilliant Vox Bandicoot environmental education activity best summed up by Peter Dombrovskis:
“When you go out there into the wilderness you don’t get away from it all, you get back to it all. You come home to what’s important. You come home to yourself.”
Jane Goodall is often asked how she manages a 300 talks a year schedule. She replies that she carries the peace of the forest inside her.
 

3. Making the Connections
If we are the air, water and soil and that is what life needs to survive, then surely we should view these things as sacred.  This certainly puts a different light on that weekly chores, like putting out the recycling. If we look at the earth in space we have to admit that there is no "AWAY". Everything we throw in landfill ends up in the air, the water or the soil.  There is no away.  Our use of energy, water, our creation of waste and our pollution of the air, water and soil are destroying life.  We need to make the connections.
Richard Louv's book brings these lost connections into real focus. "Last Child in the Woods" pulls together the research about an entire generation of children that are not going outside. They are bombarded with instant gratification on theTV, video games and plastic.  Social skills, mental health, wellbeing and personal development are all suffering. Aldo Leopold once said that "we will never save what we do not love and we will never love what we do not understand." We need to reconnect.
We also need a bit of humility. Nature has already solved a lot of our problems. The new science of Biomimicry is now sweeping the world. We are learning that while we make bullet proof vests at 2000 degree temperatures and sulphuric acid, spider silk is a stronger product and it is made while looking after the place that will look after the spiders offspring.  This is what all other species of life do. Life creates the conditions conducive to life. What other maxim do we want? If what we are doing is good for life, we should keep doing it. If not we need to change.

4. The Golden Rule
In Paul Hawken's 2007 book Blessed Unrest he documents the size and scale of the biggest human movement in history. Over 2 million community groups across the world in every city, country and political system on earth are now reshaping our relationship with each other and the earth (click Blessed Unrest above to watch Paul talking through the list of groups I played at the talk).
Media and politics don't get it because it is not about taking power and media and politics are owned by the current power paradigm. It is spreading from group to group, from person to person, from conversation to conversation. It is leaderless, classless and varies hugely in it's goals. When the mission statements of 1000 of them were arranged on the walls of a gallery, the amazing thing was that none of them contradicted any of the others.  Paul Hawken talks about how they are all really on about the Golden Rule: treat others as you want to be treated. The earth included (Karen Armstrong on the Golden Rule).
I am not a "greeny"! I just want to keep living here. I want my children to keep living here and I do not want to do harm to any one or any thing.
 

5. The Bottom Line

Relating to the human spirit and the earth, money and stuff and power are nothing. They are in fact vacuous and soul destroying. That is not to say that business cannot save and make a lot of money from the path to sustainability. They are. It is that money for it's own sake is nothing and the real purpose of business is to serve. Business needs to put the meaning into the money.  
Indeed, media and politics and the old economy don't get sustainability precisely because it is about the human spirit.  
Life, love and community are everything: they are the real bottom line.

6. The Song
To conclude I played "Don't Give up on Us", by Shane Howard

Did Civil Disobedience Change the World?

This is a story I tell a lot. It's about how the world is changed, told via one book and it's journey through major historical events. The ideas come from a few places, but mostly from the 2007 book "Blessed Unrest", by Paul Hawken, which incidentally, was given to me by my closest friend and wife Claire.

- Ian McBurney

In 1836, following a trip to a natural history museum in Paris, Ralph Waldo Emerson published "Nature" his seminal essay that argued that everything in nature is
connected. One of his students was Henry David Thoreau, who took Emerson's idea and applied it equally to human society.  In 1848 Thoreau published an essay called "Resistance to Civil Government". The driving idea behind the essay is that "citizens are morally responsible for their support of aggressors, even when that support is required by law".  Martin Luther King Jr later described the concept as follows: "one has a moral responsibility to disobey unjust laws."  Thoreau took this idea very seriously. He was jailed for refusing to pay his Poll tax, because it was being used to pay for the Mexican war, which he viewed as immoral. According to Thoreau, everything is connected and everything we do matters.

But the book's contents are somewhat of a side story here. After Thoreau died someone at a publishing house changed the title to "Civil Disobedience" and it's ideas immediately entered popular culture. We do not know the name of that person. The word 'disobedience' had not even appeared in the original text. But their simple act helped to change the world.

Fast forward 50 years and a young Indian lawyer in South Africa was part of a movement that was beginning to resist the racist authority. They had voted to burn their identity cards and risk jail, rather than obeying the law.  Someone (we do not know their name) at the Indian Times newspaper gave him a copy of Civil Disobedience, which helped solidify and explain his own passive resistance ideas. That young man was Mahatma Gandhi.

Fast forward to 1956 and another young man had just had his house bombed and had stationed armed guards outside. A friend arrived with a copy of Civil Disobedience and Mahatma Gandhi's biography. We do not know this person's name in popular culture either and yet a few days later King was espousing the concept of non violent resistance in his sermons for the first time.

We also do not know the name of the woman who set up the “Montgomery Progress Association” that elected Martin Luther King as the leader of the civil rights movement.  She stayed up all night to print the flyers for the Montgomery Bus Boycott that kicked off the American civil rights movement.

We know Rosa Parks. What we don’t know is that she was the fourth black woman arrested in the lead up to the Bus Boycott. An 18 year old woman had four
police officers drag her off the bus three months before.  Few know that Rosa herself had been previously assaulted by a bus driver. Following this, a white couple she worked for sent her to night school to study ... you guessed it; Civil Disobedience! Most of us have not even heard of this couple.  That night, December 1st 1955, when the bus doors opened, she was faced with the driver who had assaulted her. Not only did she get on the bus, but she refused to give her seat up to a white person, was arrested and the world changed again.

None of these people changed the world by themselves. The book Civil Disobedience didn't change the world either.  And this story is far too simple: thousands of other actors are unknown and left out.  We would not know the famous people in this story if many other people had not acted. Bad things happen when good people do nothing.  The world is constantly changed by many everyday people who do ordinary things. Every decision we make and every action we take matters.

Fast forward another 50 years and a phd by the name of Nicholas Christakis writes a book called "Connected: the surprising power of our social networks and how they shape our lives". He shows that when we have a friend who is obese we are 45% more likely to be obese ourselves. If we have a friend of a friend who is obese, we are 25% more likely to be obese. Even more amazing is that a friend of a friend of a friend (think about it: you probably don't know the person) who is obese makes us 10% more likely to be obese. The same is true for happiness and a range of health issues.   Nicholas's research demonstrates that “everything we do affects not just ourselves & not just our friends and relatives ... but also dozens, or hundreds & sometimes possibly thousands of other people.”

If we are to create a sustainable future we need to understand that every conversation, every purchase, everyreport, book, song, laugh and opinion is influencing change in the people around us and spreading far and wide through our community.  Mahatma Gandhi had a particular take on this. He said "be the change you want to see in the world".   He went further to describe how change becomes accepted over time:

“First they ignore you, 

then they laugh at you,

then they fight you,

then you win.”

As Paul Hawken said in Blessed Unrest "What distinguishes one life from another is intention, the one thing we can control. Individuals start where they stand and, in Antonio Machado's poetic dictum, make the road by walking. For Thoreau there were no inconsequential acts, only consequential inaction: 'for it matters not how small the beginning may seem to be: what is once well done is done forever."